WNEW-FM 102.7 25TH ANNIVERSARY BUMPER STICKER

Description

WNEW-FM 102.7
In 1967 New York City radio station WNEW-FM–102.7 on your FM dial–made the transition from the MOR to the AOR format. Capitalizing on the adventurous tastes of counter-culture listeners and FM’s capacity for broadcasting in full stereo sound, WNEW played what was at the time called progressive rock, and is now known as classic rock. From its inception through the early 1980s, WNEW was a tastemaker and trendsetter, challenging and educating listeners as much as it entertained them. Armed with critical acumen, encyclopedic knowledge of the music, old-school radio presences and strong opinions, DJs Scott Muni, Alison Steele, Dave Herman, Pat St John, Dennis Elsas, Vin Scelsa and Carol Miller, along with the program directors, made the station, as its catch-phrase went, “where rock lives.“
FM radio in the 1970s allowed DJs and programmers freedoms that are unimaginable today. Singles in heavy rotation on top 40 AM radio were not played; b-sides, and less familiar album tracks were played. The standard AM three-minute track length was ignored and songs well over 7 and 8 minutes were routinely aired (long, ambitious classics like "Stairway to Heaven,” “Layla” “Bohemian Rhapsody,” and “Freebird” owe their fame entirely to FM radio). Music was presented often in 15-20 minutes blocks. When the DJ finally came on the air, all band names, album titles and song titles were announced. The DJ often spoke for 2-3 minutes, offering commentary and information about each track. Interviews with major stars over an hour long were not only aired, by were nationally syndicated. An air of high seriousness pervaded the airwaves. The DJs were the priests of the temple; the bands the were the Gods.
Armed with critical acumen, encyclopedic knowledge of the music, old-school
radio
presences and strong opinions,
DJs
Scott Muni, Alison Steele, Dave Herman, Pat St John, Dennis Elsas, Vin Scelsa and Carol Miller, along with the program directors, made the station, as its catch-phrase
went
, “where rock lives